Thursday, August 27, 2009

And the Winner Is....



I don't know much about Têtu, only that it's a magazine targeted to the gay and lesbian community and I sometimes see the covers posted outside the news kiosk. But what really got my attention are the billboards now running that are a result of the magazine's efforts to promote use of condoms as a means of preventing the spread of AIDS and other sexually transmitted disease. The magazine ran a contest for the best poster to match the tag line, "La capote protège du sida." (Condoms protect from AIDS.) There are actually three posters in this campaign that will run on 200 kiosks over the next several months but I liked these two best, especially the contrast between them. Odette, as you can see, has used nearly 14,000 condoms; Kevin just one (so far). Congrats to Loulou in Garches for these winning entries.

6 comments:

David said...

Is that sponsored by Têtu?
I thought it was just another prevention campaign.

Anne said...

Here's the link to the magazine's site: http://www.tetu.com/capote/

David said...

Thanks...

(I liked the sixth in the ones that didn't win)

Starman said...

I've seen these several times over that past few months, but it was only after reading your post today that I realized the person in the bottom picture is a guy. I can be so observant.

Harriet said...

Oh my! I was all out to lunch on this one. As your site opened up and I saw "Capote", I thought Truman Capote and wondered what in the world is this about???

Shelli and Gene said...

Good for Odette! Divided by about 50 years of assumed sexual activity, that's about 280 per year!

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