Wednesday, June 25, 2008
There are lots of billboards all over Paris, in the subway, on bus shelters and buildings, and like these, simply popping up in the median of a busy boulevard. Many of these freestanding billboards feature three different ads that scroll in succession, stopping for a few moments on each panel. The four boards here I was able to catch mid-scroll, changing in unison like a little ballet. (That blue band across the top is the bottom of one ad; the full ad in orange was not yet revealed.)
But wait there's more. A couple of months ago, I noticed that one of the billboards around the corner from us was Bluetooth enabled, complete with instructions on how to "telecharge" (that's French for download) more information. Since I don't have a Bluetooth device, I couldn't give it a go. Last week, I went back to take a picture but the technology upgrade was gone. Ah well...technology and advertising march on.