Monday, May 2, 2011
Americans tend to imagine France as that fairy tale place where people still do their shopping at the butcher, the baker, and the greengrocer. And while in Paris, you can still do that if you choose, increasingly in places where there is room to build (both for the retail space itself and for parking), the big box store has become king. (Actually French chain Carrefour started the big box phenomenon even before Walmart and now ranks no. 2 worldwide in profits behind the U.S. retail giant.) And the American penchant for valuing low prices and quantity above quality seems to have taken hold as well. The slogan for this store (which I photographed in Rochefort during our recent family biking vacation) is "the more I buy, the cheaper it is." My younger child independently pointed out to me the fallacy of this statement. My work as a parent is done.