It's officially strawberry season in France and these ads for the highly prized gariguette variety from the town of Plougastel in Brittany are everywhere in the metro. (That's a traditional Breton bonnet on the strawberry.) You will pay 20 euros or more per kilo for these babies., and I can tell you that I am far too cheap to be able to tell you whether they're worth the premium. Those less serious about their fruit can pay in the neighborhood of 1 to 3 euros per box (about a quart) depending upon the part of town where you make your purchase. And believe me, those are still pretty darn good.