Thursday, May 19, 2011

Yoo Hoo!

Abercrombie & Fitch finally opened its much awaited Paris store this week.  Although to judge from the number of kids already wearing Abercrombie t-shirts and sweatshirts, you might have thought they'd had a Paris base for eons.  Clearly they know their market.

But as if the brand itself isn't magnet enough, the marketeers have posted models in the doorways and models on the roof, hollering all day long for passers by to come in and shop.  And this is just the followup to the biggest publicity stunt of all:  101 shirtless men out for a stroll on the Champs Élysées.  The Huffington Post has the video, if you must.

7 comments:

debbie in toronto said...

they may as well put a roof on the Champs and just call it a mall.

just saying..

Amy said...

Yum. Makes me wish lots of men DON'T buy shirts. (I wonder what having shirtless models promoting my harp concerts would do to attendance???)

Starman said...

I've been to Abercrombie & Fitch and found there's not much of interest if you've advanced beyond your teen years.

Anonymous said...

I find your new count-down clock quite depressing

hunkate said...

sorry, but I must.

corine @ hidden in france said...

I mustn't... but did :)

Kathleen said...

I was there! My husband and I were strolling the Champs that very day. I was more distracted bu the macarons at Ladurée, but yes, lots of very good looking young men shouting from the rooftop.

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