Yoo Hoo!

Abercrombie & Fitch finally opened its much awaited Paris store this week.  Although to judge from the number of kids already wearing Abercrombie t-shirts and sweatshirts, you might have thought they'd had a Paris base for eons.  Clearly they know their market.

But as if the brand itself isn't magnet enough, the marketeers have posted models in the doorways and models on the roof, hollering all day long for passers by to come in and shop.  And this is just the followup to the biggest publicity stunt of all:  101 shirtless men out for a stroll on the Champs Élysées.  The Huffington Post has the video, if you must.